Wednesday, February 22, 2012



Light an Online Home Biz Fire–5 Act Now Tips


Setting up and managing a successful online ecommerce business demands attention to a number of important details, such what products you plan to sell and who will supply them, how you will market your business, pay taxes and handle accounting. You will have to handle the logistics of getting traffic, taking orders and money, and delivering your products to your customers, and you will be in charge of product research and customer service. In this brief article I present 5 valuable tips to running a successful online, money making business. Each one of these tips could be a book in itself!


Tip #1 Credibility is everything when conducting online ecommerce. If it is possible for credibility to be even more important, then it is on auction sites, especially eBay. Nothing destroys your credibility quicker than if you use unprofessional graphics on your website. That first impression created by your website is incredibly important and it does not take much to turn a seemingly terrible graphic into something that looks neat, clean and professional, but if you don’t have the ability to modify the graphics yourself, either use minimal to no graphics and rely only on the design space of the text or hire a professional graphic artist.

Tip #2 Always include full contact details on your website. Potential customers will feel much more confident when they know they are dealing with a real person, and not a “front” for a possible scam. Use your full business address on your website if possible. However, if your business address is your home, then you may want to use a P.O box instead for privacy and safety reasons. Nevertheless, People like to know that you will respond to their requests for help, so help them out by including your business, and mobile phone numbers. I advise listing a toll free number and if possible, engaging an answering service when you are unable to answer your phone.

Tip #3 About DVDs, you must know about wholesale DVDs is that this is a very competitive eBay market. It is important to understand that if you start out trying to sell new release box office DVDs on eBay, you will probably not make a penny. Not unless you have thought through how to circumvent the power seller competition selling DVDs at a loss just because they can afford to do it. It is vital to be aware that on eBay, most of the prices are already at or well below wholesale price. Keep that in mind if you plan on buying DVDs from genuine wholesale DVD distributors and reselling on eBay.

Tip #4 Drop shipping is a service that used to be offered by wholesale companies to their reseller customers. Drop shipping simply means that the product distributor stores its inventory in its warehouse. When you sell a product, you then send payment to the drop ship company, and it, in turn, sends the product under your business name to your customer. Your customer is never directly aware of the drop shipper. This is called “blind drop shipping.” This can be a solution to the problem of having to stock inventory either on the premises of your residence or renting a storage space. It also solves the problem of shipping and handling, and if your drop shipper is a true professional, then this will also solve the problem of returns and replacements.

Tip #5 By far the most professional method of providing effective customer support is to use a help desk. Your customer will have to open an account before they can log a support request which eliminates most non-genuine support issues. After opening an account, they can log a support issue which is automatically given a unique identification and the details stored in a database. The customer is immediately sent an email explaining that their support issue has been logged and they can expect a reply in 12, 24, or 48 hours, or whatever time span you set. I suggest you reply in the shortest realistic time possible. Also, if you are running your ecommerce store on your own hosting, most hosting accounts include help desk software. Installation is usually automatic upon the click of a button.

 

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