Finding a hot niche market, better yet an untapped niche market, is one of the key elements to successful online product sourcing. There is nothing wrong with taking on a broad, highly competitive market, but many new marketers do much better with narrower niche markets. Generally speaking, the narrower the market, the more likely your site visitors will be more predisposed to buy. The trick is finding the “perfect storm” of product, niche, and buyers that adds up to a hot niche market. Continue on to find out our recent top 5 niche product picks.
Although finding a hot niche market is not complicated, for the newcomer it is not always as easy as it is sometimes made out to be. It takes willing persistence to find a product to sell that will make you money. In this post I’m going to make some niche suggestions and not get into how to find niches (we cover that elsewhere). If you want a good course on finding hot niches and niche marketing, just click any of the links above.
To help get your creative juices flowing, I’d like to share 5 markets that are still relatively untapped. By the way, if you want to get started selling items from your own store, Salehoo, as of September 19, 2011, has started offering a one-stop ecommerce store and hosting solution. See Salehoo Stores for more information on this and live demonstration examples.
One tip important to keep in mind as a general rule is to stay away from items easily found in the retail market place such as Walmart or Target. However, sometimes popular items do quite well in an ecommerce setting, such as heart rate monitors. Even though you can buy these anywhere, for some reason they do very well on eBay. Here are 5 niche market ideas that are still hot enough for you to begin profiting from.
Untapped Niche Item #1: Heart Rate Monitors
These are used by athletes and gym devotees and by the vast numbers of people who need to track their heart rate on a daily basis.
Why this Could be a Hot Niche Market
- They have a 75% success rate on eBay (75% of all monitors listed on eBay in the last three months sold!).
- They are lightweight and easy to ship and store.
- One size fits all.
Untapped Hot Niche Item #2: Plus Size Shoes
Many people with big feet (such as myself), find it very difficult to find shoes that will fit them comfortably from regular retail stores.
Why they are a great hot niche item
- While these are commonly made by popular shoe makers, stores often order only a handful of pairs in larger sizes, which means that more and more people with big feet must turn to buying online to find proper shoes.
- This item has a high success rate on eBay (women’s size 11 sell at 61.9% and men’s size 14 at 75%
- Both men and women alike can require plus size shoes (Check out this tip: women’s size 11+ high heels could make a great little niche)
Niche Product Idea #3: Plus Size Maternity Wear
Another plus-size item with huge success on eBay. By the way, eBay can be a great indicator for success, but don’t think that eBay is the only place to sell. Think about setting up your own ecommerce site, or look into our page of 30 eBay alternatives.
It’s a profitable niche because:
- You never run out of customers with this one.
- Clothing items are easy to ship as they light and not fragile.
Hot Niche Product Idea #4: Military Insignia
Collectibles always make great niches and you can do extra research to find the most popular to sell.
If you want to know what’s really popular at this writing, go for US military insignia from the Vietnam War–very big on eBay.
Why military insignia makes an excellent niche:
- It rarely dates or goes out of fashion.
- There are many, many sub-niches to discover like Russian war medals and World War 2 helmets.
Niche Market Idea #5: Antique Clocks
This collectible item is great because antique clocks are always in demand.
They are a first-rate niche because:
- You’ll appeal to both collectors and home decorators
- They have an eBay success rate of over 67%
- You can often pick these up very cheaply from flea markets and yard sales, then sell them on to make a profit
At the time of publication, these niches are still hot. They are likely to remain hot because the demand level is generally high for these items, yet the competition is moderate to light compared to DVD and consumer electronic niches.
Niche items really are the way to go for both new and experienced sellers. There are many niche markets and sub-niche markets out there, and there really is no shortage. True, to be come good at spotting niche markets and capitalizing on them does take practice, but no more so than any other valuable skill worth learning.
Update: More Hot Niche Markets
I wanted to add more untapped, hot niche markets and will continue to do so as I update this page.
First, vintage clothing:
- vintage clothing is consistently trendy
- vintage clothing usually one-off and hard to get
- vintage clothing items are often collectible
Next, niche or specialty DVDs. Custom and/or niche DVDs are continue to be what I consider an untapped niche. For example, consider:
- Vintage, sports video footage that is now in the public domain.
- Gun videos and videos of military demonstrations of ordinance.
- instructional DVDs.
Consider specialty or niche t-shirts. For example, t-shirts for:
- German shepherd lovers
- Parents of National Merit Scholar kids
- Parents of kids who excel at sports
- Famous quotes that appeal to certain niche interests, such as literary, military, religious, philisophical and so forth
Glow in the dark products. There are lots of niches and ideas for this one. There is also a lot of seasonal potential; think Halloween, for example.
Specialty dog accessories such as glow in the dark dog leashes or embroidered dog collars, or even dog jewelry. Dog owners are often fanatical about their pets and unique items not available from mass market retail outlets have an evergreen potential.
As I have written above, at present time the original 5 niches in this post are still relatively untapped. If you would like more information on profitable niche markets and how to find products that will satisfy hungry niche customers, you may want to check out the feed from the Salehoo forum and blog: